CellMotion Taps Advanced Audience Targeting via Lotame for Pin-Point Mobile Marketing
Las Vegas, NV
As if targeting cellphones with CellMotions' un-interruptable marketing message weren't explicit enough for promotional marketers, imagine 11 more pages of demographic market audience selects to further refine your target audience.
CellMotionsAds.com announced today they are using Data Management Provider LOTAME to refine their client audience targeting on user smart phones.
This advanced audience targeting filters out inappropriate recipients of a CellMotion advertising message such as children or the elderly.
"A downtown casino might want to target an apartment dweller or a nightclub might want to primarily invite women and their girlfriends for a bachelorette party, " says Frank Pournelle, president of Last Second Media Inc, the digital ad agency offering CellMotionAds.com.
Lotame is the world's leading independent data management platform (DMP), Lotame helps companies around the world use data to build stronger connections with their consumers. Committed to innovation, agility, and – above all, customer success, we aim to continually find new and meaningful ways to help our clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.
CellMotionsAds are a unique scrolling mobile ad unit and delivery mechanism for geo-targeted delivery of interactive promotional via TELCO providers, along with related and integrated promotional executions including SMS/TEXT platforms, Twilio data management, WATSON machine language learning and/or QR Code generation for coupon delivery and tracking.
Learn more about the application of Advanced Audience Targeting for CellMotionAds.com through Frank Pournelle via firstname.lastname@example.org or by calling 800-334-4500.